The Marketing Eye: Wrap-Up of the Films Advertising During the Super Bowl

The game was one of the most memorable in recent memory, but the advertising managed to come in a few notches below, according to many accounts. While the New England Patriots pulled ahead of the Carolina Panthers to win Super Bowl XXXVIII, the ads shown – unless it was from Anheuser-Busch – were an uninspiring crop. And, of course, this includes the ads highlighting upcoming films releases as well, with only 3 of the 9 spots featuring films placing in the top half of USA Today’s Ad Meter poll. And I’m still surprised at the rankings there— it was almost opposite to the reaction I saw in the New York City bar that I checked out, Brother Jimmy’s on the Upper East Side.

Continue reading “The Marketing Eye: Wrap-Up of the Films Advertising During the Super Bowl”

Share

More Details Emerge on USA Network’s "Frankenstein" Series

When you have talent like directors Martin Scorsese and Marcus Nispel and writer Dean Koontz involved in a modern take of Mary Shelley’s horror classic, one would hope for a better effort than this: A 6’7” Frankenstein’s monster helps two police detectives go after the demented scientist that created him. FilmJerk.com has obtained details on the main characters that will the focus of “Dean Koontz’s Frankenstein,” as the project is called, which has a 2-hour series pilot commitment from USA Network that should air in 2004’s fourth quarter. Filming is set to begin April 15, with filming taking place in both Los Angeles and Vancouver.

Continue reading “More Details Emerge on USA Network’s "Frankenstein" Series”

Share

The Marketing Eye: The Super Bowl Picture for Films Becomes More Muddied

With the Super Bowl now only three weeks away, Advertising Age has come out with its list of those companies that have bought ad time. Do we have a better idea of who will be on? Not really, as there looks to have been some steps backwards for CBS, as the article reports that “some large advertisers either dropped out or cut 60-second spots down to 30 seconds.

Continue reading “The Marketing Eye: The Super Bowl Picture for Films Becomes More Muddied”

Share

New Details Emerge on “Stargate: Atlantis”: Two New Regulars Join the Mix

The New Year has brought a flurry of developments to “Stargate: Atlantis,” the Sci-Fi Network’s spin-off series to “Stargate: SG-1.” Among all the new information FilmJerk.com has obtained from its sources, the top-line news is that the series’ first day of shooting has been set for February 27 and another three new roles are now being cast, with two of these characters slated to be regular cast members.

Continue reading “New Details Emerge on “Stargate: Atlantis”: Two New Regulars Join the Mix”

Share