Films Advertising During the Super Bowl: A Better Picture Emerges

More confirmations are rolling into on those films airing an advertisement for the Super Bowl, as well as who is still in the running for a slot. With two weeks to go, ABC is in good shape selling time for Super Bowl XXXVII, with its average price for a 30-second commercial at $2.1 million. This is up 10% over a year ago.

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Films To Score Big At Super Bowl. The Question Is… Which Ones?

There’s been a Post-It note on my computer for about nine months now, with a common advertising refrain written there: More eyeballs equals a better promotional platform. I’m not sure what made me put it up — whether it was the direct quote of someone I saw on CNBC or something I had read out of a trade publication– but it seems appropriate as filmgoers queue up for the biggest advertising events of the year in the form of the Super Bowl, now less than a month away.

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Moore on Battlestar Galactica

It’s been a long time since Mister X came forward with something juicy. Long time readers know he has uncanny timing when it comes to his appearances. That X has provided inside information on projects from several different studios, I can be assured he is not a plant for one specific company. Today, Mister X sent me an interesting document, one purported to be from the hand of Ronald D. Moore himself, that accompanied the teleplay to the powers that be at Studio USA and the Sci-Fi Channel and helped get the greenlight for the project. And yes, the miniseries is greenlit, folks. So, without further ado, Mr. Moore’s Battlestar Galactica mission statement…

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Ronald Moore says This isn’t your old Battlestar Galactica

To me, the original “Battlestar Galactica” show was pseudo-“Star Wars” junk. Felgercarb, if you will. I tried my best to watch, but I could never get into it the way my fellow fifth graders did. The show may have attracted some incredible guest stars for its day, including Fred Astaire, Lew Ayres, Lloyd Bridges, Anne Lockhart, Ray Milland and Rick Springfield, I don’t think I noticed when it was cancelled after one fairly low-rated season. Or was it two? Regardless, fans it made. Lifelong fans, who have been anxiously awaiting for the further adventures of Commander Adama, Apollo and Starbuck in their (otherwise) never ending battle against the Cylons for twenty two yahrens now. They’ve been teased by series star Richard Hatch’s trailer for his proposed film version. They’ve been taunted with series creator Glen A. Larson’s proposed film version. They’ve been told “X Men” director Bryan Singer was going to make a version for TV along with his partner Tom De Santo. And they’ve mocked former “Star Trek” producer Ronald Moore’s ‘re-imagining’ of their beloved series.

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