Notes from the 2008 American Film Market
November 6th, 2008
This year's American Film Market, where thousands of film buyers and sellers come together at Santa Monica's Loews Beach Hotel for a week of deal-making, networking and schmoozing, started yesterday, amongst worries the global economic crisis could make for less than desirable results.
The veteran of numerous AFMs myself, I had never seen such a blasé opening frame as I witnessed yesterday. Usually, opening day at the Market is filled with heavy traffic in the halls and suites, buyers optimistic there will be a cache of new films that they can bring home to their entertainment-starved masses, sellers hoping this year will be better than the previous. On Wednesday, the mood was cautiously positive, with expectations riding on a major uptick in deals for the weekend, but it was still shocking to see the usually jam-packed Weinstein Company suite so threadbare, but it was like that in every suite.
Speaking of the Weinsteins, amongst the new product they were hawking was “Nine,” Rob Marshall’s cinematic adaptation of the Broadway musical which itself was an adaptation of Federico Fellini’s “8 1/2." Daniel Day-Lewis plays filmmaker Guido Contini, who finds himself entangled in a mid-life crisis as he approaches his fortieth birthday, despite celebrating his most recent and greatest success. You couldn’t ask for a better supporting cast, which includes Oscar-winners Marion Cotillard, Judi Dench, Nicole Kidman and Sophia Loren, as well as Penelope Cruz, Stacy Ferguson and Kate Hudson. The Weinsteins released this photo of the production, which only began three weeks ago. “Nine” is scheduled to open in theatres December 11, 2009.
At AFM, The Weinstein Company also introduced new pictures for “Crossing Over,” Extreme Movie” and “Youth in Revolt.”
”Extreme Movie” is scheduled to arrive in theatres on December 5, “Youth in Revolt” on February 20 and “Crossing Over” later in 2009.